Solving for B°

Cohesive Branding During Controversy: The NFL's Anthem Response

In today's NFL, players have as big a platform as ever. It is their constitutional right to speak out about what they believe are problems facing the country. But what happens when the medium gets in the way of their message? How does the NFL, and its constituent teams, handle a topic that evokes such strong emotions? What can they do?

In this episode, we'll address those topics and provide insight into the things your brand should consider as it decides to take a position on an issue. We'll also discuss how to ensure that your message doesn't get lost in the medium that you choose. We hope you enjoy the latest installment of the Solving for B° Podcast.

What is Brand Identity? How to Align Your Brand With Your Ethos

In this episode of Solving for B° our experts examine the process of creating a brand that aligns with and accurately conveys a company's ethos. We'll also discuss which brand elements make up an identity and offer tips on how to make sure all your work is in perfect harmony.

Debunking the Top Five Branding Myths

There is lots of misinformation out there about branding a business or organization. In this episode of the Solving for B° Podcast Director of User Experience, Cynthia Stipeche; Brand Strategist, Leslie Rainwater; and Brand Manager, Ashley Horne join Digital Content Specialist, Chris Wilks to address some of the common myths associated with branding a company. We'll also discuss why believing these myths can minimize your brand's impact and ultimately, your bottom line.

Brand Analysis: Southwest Airlines

Southwest Airlines has been an admired brand because they stay true to their core values throughout their entire organization. In this episode of the Solving for B podcast, our brand strategy team analyzes why the Southwest Airlines brand continues to be successful despite recent negative publicity for its competitors. You’ll take away our opinion of Southwest’s brand story, brand identity and brand positioning.

How Branding Plays a Major Role in U.S. Politics

Branding plays a big role in the political process, especially in the recent 2016 election cycle. In this episode of the Solving for B podcast, our team dives into the importance of staying true to your brand, finding your voice and expressing your message in an effective way. We also dissect how branding has played a big part in historical U.S. elections.

Branding vs. Marketing: What's the Difference?

Because of today’s quickly evolving technology, there is a lot of confusion between branding and marketing. In this episode of the Solving for B podcast, BrandExtract President and CEO, Bo Bothe, Brand Strategist, Elizabeth Tindall, and Director, Marketing Communications, Laura Puente dive into the difference between branding and marketing and discuss why your marketing can evolve with industry trends while your brand remains the same.

How to Create Believers in Your Brand to Help Your Company Grow

In the inaugural episode of the Solving for B podcast, BrandExtract co-founders and members of the creative team dive into how we create brand believers. As branding experts, our team defines the relationship between brand knowledge and brand belief. You’ll learn about why making brand believers is crucial for your success and our process of creating brands that audiences believe in. We’ll also talk about the role belief plays into the BrandExtract brand.