Solving for B°

The Employee Impact on a Brand

More and more, companies are realizing that their employees play a major part in supporting and building their brand. As the front line of a brand, the way they align themselves with the mission, vision and values of a brand can have a major impact on the success of that brand's perception in the minds of its customers.

In this episode of the podcast, Chris, Bo, Cynthia and Charity discuss the ways brands rely on employees to deliver their brand vision.

Brand Analysis: What Happened to the Pac-12?

The Pac-12 collegiate conference is soon to be in shambles after eight of its twelve member teams decided to split off to join other conferences earlier this year. Beyond a monumental shift in the world of sports, it presents a unique case study into the ways brands organize themselves and how their priorities are shifting over time. 

In this episode, Chris sat down with BrandExtract CEO and President Bo Bothe to discuss the impact this move will have on fans and brands around the country. Keep reading or listen above to learn why the Pac-12 is collapsing, what its significance for brands is, and what might happen next.

How Does AI Change the Landscape for Brands?

Artificial intelligence is the latest hot topic in nearly every industry, which means there are all sorts of exciting opportunities to innovate in branding and marketing. In this episode of the podcast, Chris is joined by BrandExtract VP of Technology Donovan Buck, Chairman Jonathan Fisher and CEO Bo Bothe to discuss some of the ways AI may shake up the market for brands and what their top priorities should be.

Building Brand Trust in B2B

In today's highly commoditized markets where consumers have access to a wide range of products and services, building trust in your brand is crucial for success. And likewise, when that trust is broken, it can spell disaster for your brand and your company. In this episode, Chris sits with Charity, Bo and Jonathan to explore the significance of building trust in B2B brands and what companies can do to cultivate it.

How Customer Journey Mapping Helps You Understand Your Audience

Knowing your audience is half the battle when it comes to leaving a lasting impact with your brand. Customer journey mapping is one tool that can help facilitate that familiarity and keep people coming back when you understand their needs. In this episode, Chris sits with Cynthia, Laura and Jonathan to learn about some of the ways journey mapping helps build empathy with an audience.

The Basics of Inbound Marketing

In this episode, the team breaks down the basics of inbound marketing and how it's different from outbound marketing. Join Chris, Laura and Taylor as they discuss how inbound marketing helps brands build trust with their audience.

What is a Brand Strategy?

Brand strategy is something we specialize in here at BrandExtract, and it's something we work on every day. But what does it actually look like to build one, and what are the building blocks that make a brand strategy work? Chris, Bo, Cynthia and Charity define what a brand strategy is, why it's important for your brand and overall business, and touch on a few key points about how to build a strong one.

Branded House vs. House of Brands: What’s the Difference?

The architecture of your brand has major impacts on the way people perceive it. In this episode, Chris sits down with Charity, Bo and Jonathan to discuss the different brand architecture strategies, and break down the effects they have on your business.

How a Visual Identity Builds Brand Equity

When thinking about a brand, the first thing that comes to mind is typically its logo, colors or mark. Brand visual identities carry an immense amount of importance for building equity and becoming recognizable. In this episode, Chris, Cynthia, Doug and David discuss the building blocks of visual identities and why they matter.

How ESG Websites Benefit Your Brand

ESG reporting is the new standard for companies who want to manage their risk and communicate their values to their stakeholders. But how can ESG websites take that reporting to the next level? In this episode of Solving for B, we discuss how ESG websites help companies elevate their sustainability reporting and lead the way in data communication.