Solving for B°

Brand Analysis: Disney

Disney is one of the world's most popular brands, with sub-brands across lots of different industries. So how has Disney grown its brand while staying true to their core values? Our experts analyze the Disney brand and what has made them so successful. 

5 Trends That Will Influence Brands in 2020 and Beyond

It’s a new year with new trends! So, what can your brand expect to see in 2020? In this episode of Solving For B° our experts discuss the trends that brands need to consider in 2020 and how to navigate the changing marketplace.

How Companies Can Use ESG Reporting to Demonstrate a Commitment to All Stakeholders

Should shareholders always come first? In August 2019, Business Roundtable CEOs challenged that long-held view, arguing that companies must demonstrate a commitment to all stakeholders – customers, employees, suppliers, and communities. The best way to do this for many companies? ESG or sustainability reporting. In this Solving for B° episode, our experts breakdown sustainability reporting and how it can impact your brand.

How the Internet of Things is Revolutionizing Branding

The internet of things (IoT) – physical objects capable of gathering and sharing data – is poised to revolutionize branding. In a world of interconnectivity, digital strategy becomes brand strategy and vice versa. And personalization will go beyond a marketing buzzword and become a necessity when engaging with customers. Big data is not just a fad, it is the trend for all future interaction. In this episode, our experts discuss how the evolution of IoT will impact brands in the future.

Why Website Accessibility is Critical for Your Brand

Web accessibility has been in the news a lot lately. Most recently, a case involving Domino’s Pizza has the potential to go all the way to the Supreme Court in what could be a landmark decision that will shape the future of web accessibility. With lawsuits on the rise, it’s critical for businesses to understand the risks associated with having an inaccessible website. Our experts will help you understand web accessibility so you can avoid a corporate lawsuit, better serve your website guests, and grow your brand.

How to Develop a High-Performing Website

Your website is a vital platform for expanding your brand’s digital presence. But merely having a site isn’t enough to attract, convert and retain prospects and customers. Your site has to deliver a seamless experience and consistently meet the needs of your target audience. In this installment of Solving for B°, Chris Wilks, Digital Content Strategist, Cynthia Stipeche, Director – User Experience, Donovan Buck, Partner – VP, Software Engineering, and Daren Guillory, Creative Director, unearth the foundations that support a high performance website.

What You Need to Know About Managing a Major Brand

Brands that become large and multifaceted can risk over-extending themselves. Markets mature and change, and a brand that spreads itself too thin can fall behind and lose relevance with its target audience. In this edition of Solving for B°, Chris Wilks, Digital Content Strategist, Bo Bothe, President and CEO, Jonathan Fisher, Chairman, and Leslie Rainwater, Brand Strategist, discuss how brands can manage themselves effectively when complexity looms.

Why More B2B Companies Are Focusing on Branding to Drive Business

What does the current state of branding look like? How does branding for B2B companies compare to branding in B2C? These are just some of the questions that reflect the increasing number of executives who see the value in B2B branding. In this episode of Solving for B, Chris Wilks, Digital Content Strategist, Bo Bothe, President and CEO, Jonathan Fisher, Chairman, and Elizabeth Tindall, Brand Strategist, explore the B2B brandscape and how companies are working to truly understand their ideal buyers.

What is Account-Based Marketing? A Strategic Guide to ABM

An Account Based Marketing strategy can be an extremely effective tool in today's market. With all the technology and data available to marketers these days, it's no wonder that ABM programs are becoming more and more popular. But before you embark on an ABM journey of your own, what do you need to know? And what should expect from your efforts?

In this edition of the Solving for B° Podcast Marketing Copywriter, Jared Haube; Brand Strategist, Leslie Rainwater; and Chairman of BrandExtract, Jonathan Fisher discuss the latest trends in ABM and offer tips to make your ABM program a successful one.

Which Customer Metrics Best Predict Financial Performance?

In this episode of the Solving for B° Podcast we'll use Dr. Vikas Mital's research to help us analyze Net Promoter Score and other customer metrics. Our experts will discuss what to consider when determining which metric to use for your business and which metric is the best predictor of financial performance.