Solving for B°

In this episode of Solving for B°, the BrandExtract team analyzes how Nike has built a universally recognized brand and how it uses bold, sometimes controversial advertising to captivate audiences. Tune in for the full breakdown.

The new N-I-L (Name, Image, and Likeness) ruling allows NCAA athletes to now profit off their names and likenesses, but how will it impact brands and the NCCAA as a whole? In this episode of Solving for B°, the BrandExtract team discusses the impact the N-I-L ruling will have on the brands at the NCAA, its member institutions, and the athletes themselves.

Chris Payne is an award-winning designer. He has worked with soccer clubs in both the U.K. and United States to help them launch or revitalize their brands. Chris joins the Solving for B° podcast to talk about fusing his passions to specialize in football design and why a cohesive, scalable identity helps brands build trust and brand believers.

Follow Chris on Twitter: @ChrisyPayne

See more of Chris' work: footballbranddesigner.com

Publishing your first ESG report can seem daunting, especially if your team has no prior experience with ESG. But there are ways to simplify the process and ensure your first report is a success. ESG Strategists, Leigh Anne Bishop and Jonathan Fisher, are joined by ESG Lynk consultants, Katherine Warren and Jennifer Sadenwater, to discuss where to start with your first report. In this episode, we walk through the critical success factors of an inaugural report for companies that want to participate in the ESG movement but don’t know where to start.

When done right, good branding engenders loyalty and creates advocates. But did you know it can also give your website a boost in organic search? In this episode, we discuss the ways in which a strong brand can positively impact your SEO.

Why have Elon Musk's brands achieved so much success and how can they improve going forward? Our branding experts discuss Elon Musk and the brands he leads. 

In 2020, the United States and the world feel more divided than in anytime in recent history. Where do brands fit into this tense climate? Should they take a position on issues regarding race, politics, the environment, public health and other polarizing topics? Or is it best if they remain neutral? Our panel of experts break down the topic of how brands should deal with increasing polarization.

In this episode, our experts chat with Kaitlyn Allen and Amanda Hsieh from Global Affairs Associates about the impact of ESG reporting on the long-term viability of companies and the strength of their brands and the future of ESG.

Mergers & Acquisitions can be complex but it's critical not to ignore the branding implications in the process. In this episode, our experts highlight the importance of considering branding and communications at every step of combining two or more companies into one.

Internal branding and communications are always important but in times of crisis or great flux, it becomes paramount. In this episode, learn from our experts why internal communication and branding is critical to your brand’s ability to weather tough economic times and extraordinary circumstances.