What You Need to Know About Managing a Major Brand

Brands that become large and multifaceted can risk over-extending themselves. Markets mature and change, and a brand that spreads itself too thin can fall behind and lose relevance with its target audience. In this edition of Solving for B°, Chris Wilks, Digital Content Strategist, Bo Bothe, President and CEO, Jonathan Fisher, Chairman, and Leslie Rainwater, Brand Strategist, discuss how brands can manage themselves effectively when complexity looms.