Brand Analysis: The NCAA

If you're a sports fan, you're no doubt familiar with the NCAA (National Collegiate Athletic Association). It is the preeminent governing body of American collegiate athletics and has been since it was founded in 1906 by Theodore Roosevelt. Its stated purpose is to protect amateur athletes and protect the integrity of collegiate athletics. But with public scrunity at peek levels, how well does the organization fulfill its purpose? 

In this episode of Solving for B°, CEO Bo Bothe and Senior Writer Jeff Lane dissect the NCAA brand and analyze its current standing in the market. We'll also discuss how recent negative events may impact the brand and their membership going forward. We hope you enjoy this edition of Solving for B° with BrandExtract.