Episodes
Thursday Sep 05, 2024
B2B Brand Awareness: Why It Matters & How to Build It
Thursday Sep 05, 2024
Thursday Sep 05, 2024
Your business might offer the best products and services, but none of that will matter if you lack brand awareness. In this podcast, Chris, Charity and Bo discuss the importance of brand awareness in the B2B landscape. Discover brand awareness tactics, channels and benefits, and learn about the differences in application between B2B and B2C.
Wednesday Jul 03, 2024
Crafting a Compelling Brand Voice
Wednesday Jul 03, 2024
Wednesday Jul 03, 2024
Friday May 03, 2024
"The Risks and Rewards of Being a Leader Brand"
Friday May 03, 2024
Friday May 03, 2024
Most brands want to be a market leader, but do they understand what it means to be a leader brand? In this podcast, Chris, Bo, Charity and Cynthia delve into the unique challenges and advantages of being a “leader brand”. Explore the strategic risks of being a leader brand, the rewards that come from it, how leader brands maintain their position over time, and some of the pitfalls of being a leader brand.
Tuesday Feb 27, 2024
The Power of Combining Brand and Performance Marketing
Tuesday Feb 27, 2024
Tuesday Feb 27, 2024
Brand marketing and performance marketing are each crucial tools to drive results for your company. But how should you use each, and when should you use one over another? In this podcast, Chris, Bo and Charity sit down to discuss the ways brand marketing and performance marketing each contribute to a successful marketing strategy. Learn how each marketing style has its unique purpose, and when they're the best tool for the job.
Monday Oct 30, 2023
The Employee Impact on a Brand
Monday Oct 30, 2023
Monday Oct 30, 2023
More and more, companies are realizing that their employees play a major part in supporting and building their brand. As the front line of a brand, the way they align themselves with the mission, vision and values of a brand can have a major impact on the success of that brand's perception in the minds of its customers.
In this episode of the podcast, Chris, Bo, Cynthia and Charity discuss the ways brands rely on employees to deliver their brand vision.
Friday Sep 01, 2023
Brand Analysis: What Happened to the Pac-12?
Friday Sep 01, 2023
Friday Sep 01, 2023
The Pac-12 collegiate conference is soon to be in shambles after eight of its twelve member teams decided to split off to join other conferences earlier this year. Beyond a monumental shift in the world of sports, it presents a unique case study into the ways brands organize themselves and how their priorities are shifting over time.
In this episode, Chris sat down with BrandExtract CEO and President Bo Bothe to discuss the impact this move will have on fans and brands around the country. Keep reading or listen above to learn why the Pac-12 is collapsing, what its significance for brands is, and what might happen next.
Thursday Jul 06, 2023
How Does AI Change the Landscape for Brands?
Thursday Jul 06, 2023
Thursday Jul 06, 2023
Artificial intelligence is the latest hot topic in nearly every industry, which means there are all sorts of exciting opportunities to innovate in branding and marketing. In this episode of the podcast, Chris is joined by BrandExtract VP of Technology Donovan Buck, Chairman Jonathan Fisher and CEO Bo Bothe to discuss some of the ways AI may shake up the market for brands and what their top priorities should be.
Friday May 05, 2023
Building Brand Trust in B2B
Friday May 05, 2023
Friday May 05, 2023
In today's highly commoditized markets where consumers have access to a wide range of products and services, building trust in your brand is crucial for success. And likewise, when that trust is broken, it can spell disaster for your brand and your company. In this episode, Chris sits with Charity, Bo and Jonathan to explore the significance of building trust in B2B brands and what companies can do to cultivate it.
Tuesday Mar 21, 2023
How Customer Journey Mapping Helps You Understand Your Audience
Tuesday Mar 21, 2023
Tuesday Mar 21, 2023
Knowing your audience is half the battle when it comes to leaving a lasting impact with your brand. Customer journey mapping is one tool that can help facilitate that familiarity and keep people coming back when you understand their needs. In this episode, Chris sits with Cynthia, Laura and Jonathan to learn about some of the ways journey mapping helps build empathy with an audience.
Wednesday Dec 21, 2022
The Basics of Inbound Marketing
Wednesday Dec 21, 2022
Wednesday Dec 21, 2022
In this episode, the team breaks down the basics of inbound marketing and how it's different from outbound marketing. Join Chris, Laura and Taylor as they discuss how inbound marketing helps brands build trust with their audience.