Episodes
Wednesday Jun 15, 2022
How ESG Websites Benefit Your Brand
Wednesday Jun 15, 2022
Wednesday Jun 15, 2022
ESG reporting is the new standard for companies who want to manage their risk and communicate their values to their stakeholders. But how can ESG websites take that reporting to the next level? In this episode of Solving for B, we discuss how ESG websites help companies elevate their sustainability reporting and lead the way in data communication.
Thursday Jan 20, 2022
Preparing for Innovative Branding in 2022
Thursday Jan 20, 2022
Thursday Jan 20, 2022
As technology continues to evolve, brands will need to rethink how they train their employees and grow their business. The question is how do you build an innovative brand 2022? In this episode of Solving for B°, special guest, Tom McDonald, author of “Paving the Way: Innovation, Talent and the Path Forward,” joins our discussion on what it takes to build an innovative brand in 2022.
Wednesday Dec 15, 2021
How Sales and Branding Complement Each Other
Wednesday Dec 15, 2021
Wednesday Dec 15, 2021
It may seem like common sense that your brand’s identity can impact your sales. But how exactly does effective professional and personal branding motivate customers to want to buy? Catherine Brown, founder of ExtraBold Sales, joins us on this episode of Solving for B° as we discuss how brands can position themselves to better communicate what they’re selling.
Wednesday Oct 27, 2021
Brand Analysis: Amazon
Wednesday Oct 27, 2021
Wednesday Oct 27, 2021
In this episode of Solving for B°, the BrandExtract team analyzes Amazon's core competencies, explores its guiding principles, and ponders what the future might hold for Amazon's brand. Tune in for the full breakdown.
Tuesday Sep 21, 2021
Brand Analysis: Nike
Tuesday Sep 21, 2021
Tuesday Sep 21, 2021
In this episode of Solving for B°, the BrandExtract team analyzes how Nike has built a universally recognized brand and how it uses bold, sometimes controversial advertising to captivate audiences. Tune in for the full breakdown.
Tuesday Aug 17, 2021
The Branding Impact of N-I-L
Tuesday Aug 17, 2021
Tuesday Aug 17, 2021
The new N-I-L (Name, Image, and Likeness) ruling allows NCAA athletes to now profit off their names and likenesses, but how will it impact brands and the NCCAA as a whole? In this episode of Solving for B°, the BrandExtract team discusses the impact the N-I-L ruling will have on the brands at the NCAA, its member institutions, and the athletes themselves.
Monday May 24, 2021
How To Build a Modern, Scalable Brand with Chris Payne
Monday May 24, 2021
Monday May 24, 2021
Chris Payne is an award-winning designer. He has worked with soccer clubs in both the U.K. and United States to help them launch or revitalize their brands. Chris joins the Solving for B° podcast to talk about fusing his passions to specialize in football design and why a cohesive, scalable identity helps brands build trust and brand believers.
Follow Chris on Twitter: @ChrisyPayne
See more of Chris' work: footballbranddesigner.com
Wednesday Jan 13, 2021
How To Launch Your First ESG Report Without Experience
Wednesday Jan 13, 2021
Wednesday Jan 13, 2021
Publishing your first ESG report can seem daunting, especially if your team has no prior experience with ESG. But there are ways to simplify the process and ensure your first report is a success. ESG Strategists, Leigh Anne Bishop and Jonathan Fisher, are joined by ESG Lynk consultants, Katherine Warren and Jennifer Sadenwater, to discuss where to start with your first report. In this episode, we walk through the critical success factors of an inaugural report for companies that want to participate in the ESG movement but don’t know where to start.
Wednesday Nov 25, 2020
The SEO Impact of Good Branding
Wednesday Nov 25, 2020
Wednesday Nov 25, 2020
When done right, good branding engenders loyalty and creates advocates. But did you know it can also give your website a boost in organic search? In this episode, we discuss the ways in which a strong brand can positively impact your SEO.
Monday Nov 02, 2020
Brand Analysis: Elon Musk
Monday Nov 02, 2020
Monday Nov 02, 2020
Why have Elon Musk's brands achieved so much success and how can they improve going forward? Our branding experts discuss Elon Musk and the brands he leads.