Episodes
Monday Nov 02, 2020
Brand Analysis: Elon Musk
Monday Nov 02, 2020
Monday Nov 02, 2020
Why have Elon Musk's brands achieved so much success and how can they improve going forward? Our branding experts discuss Elon Musk and the brands he leads.
Tuesday Aug 25, 2020
Should Brands Take a Stance on Polarizing Issues?
Tuesday Aug 25, 2020
Tuesday Aug 25, 2020
In 2020, the United States and the world feel more divided than in anytime in recent history. Where do brands fit into this tense climate? Should they take a position on issues regarding race, politics, the environment, public health and other polarizing topics? Or is it best if they remain neutral? Our panel of experts break down the topic of how brands should deal with increasing polarization.
Tuesday Aug 11, 2020
What Role Does ESG Reporting Play in Supporting Your Brand?
Tuesday Aug 11, 2020
Tuesday Aug 11, 2020
In this episode, our experts chat with Kaitlyn Allen and Amanda Hsieh from Global Affairs Associates about the impact of ESG reporting on the long-term viability of companies and the strength of their brands and the future of ESG.
Tuesday Jul 28, 2020
Branding Considerations During Mergers & Acquisitions
Tuesday Jul 28, 2020
Tuesday Jul 28, 2020
Mergers & Acquisitions can be complex but it's critical not to ignore the branding implications in the process. In this episode, our experts highlight the importance of considering branding and communications at every step of combining two or more companies into one.
Friday Jun 05, 2020
The Importance of Internal Branding and Communications
Friday Jun 05, 2020
Friday Jun 05, 2020
Internal branding and communications are always important but in times of crisis or great flux, it becomes paramount. In this episode, learn from our experts why internal communication and branding is critical to your brand’s ability to weather tough economic times and extraordinary circumstances.
Thursday May 21, 2020
The Power of Branding in a Stalled Economy
Thursday May 21, 2020
Thursday May 21, 2020
During a recession, brands must adapt. For some it's a matter of survival and for others it can be an opportunity to get ahead of the competition. As the world begins to recover from COVID-19 businesses face a harsh economic climate. So how can you ensure that your brand remains viable in trying times? Our experts offer insights and tips on how to do just that in this episode of Solving for B°.
Wednesday Apr 29, 2020
The Impact of COVID-19 on Brands
Wednesday Apr 29, 2020
Wednesday Apr 29, 2020
COVID-19 has changed the way brands do business globally. And the impact will be felt beyond this outbreak. In this episode of the Solving for B° Podcast our experts discuss how business has changed and what are the lasting impacts of the Coronavirus. They also offer examples of brands that have adapted well to this new environment as well as tips on how to prepare your brand for what lies ahead.
Thursday Mar 26, 2020
How Brands Can Rise Above Commoditization
Thursday Mar 26, 2020
Thursday Mar 26, 2020
Commoditization seems to be happening at a rapid pace these days and that presents challenges to businesses and brands across the globe. In this installment of the podcast, our team breaks down what's behind the quick rise in commoditization and what you can do to ensure your brand doesn't get lost in the shuffle.
Monday Feb 24, 2020
Brand Analysis: Disney
Monday Feb 24, 2020
Monday Feb 24, 2020
Disney is one of the world's most popular brands, with sub-brands across lots of different industries. So how has Disney grown its brand while staying true to their core values? Our experts analyze the Disney brand and what has made them so successful.
Thursday Jan 30, 2020
5 Trends That Will Influence Brands in 2020 and Beyond
Thursday Jan 30, 2020
Thursday Jan 30, 2020
It’s a new year with new trends! So, what can your brand expect to see in 2020? In this episode of Solving For B° our experts discuss the trends that brands need to consider in 2020 and how to navigate the changing marketplace.